The Legendary
Prescott, AZ

About Prescott

A place with grit in its blood

Some towns are built around roads. This one was built around stories. And if you ride it right, you become a part of them.

Long before Prescott became what it is today – even long before the time of Buckey O’Neill - it was home to the Yavapai people, who have lived and protected this land for centuries.

The forests. The creeks. The ridgelines. The mountains. These aren’t just backdrops for a bike race. They are part of a story that stretches beyond generations. Today, the Yavapai-Prescott Indian Tribe continues to steward and shape the region. They play a vital role in the land that you’ll ride across at the Rough Rider.

A Frontier Town That Never Forgot Its Roots

Founded in 1864, Prescott was the first capital of the Arizona Territory. It served as a rugged outpost where miners chased gold and cowboys chased whiskey. That raw frontier energy is still here. You’ll find it on Whiskey Row, where saloons now serve espresso and post-ride pints alongside, of course, whiskey. In the museums and galleries tucked into century-old buildings. And in the people: independent, gritty, and proud of the town’s layered past.

Where Legends Begin

Prescott doesn’t just host the Rough Rider. It shapes it. The grit. The landscape. The legacy. Every mile you ride here writes you into something older, bolder, and bigger than the finish line. It’s a ride through living history. And like all good legends, it starts in Prescott.